Internet and Business Online – The Price of Common Sense

Alfred Lord Tennyson once said, “Knowledge comes, but wisdom lingers.”

Sometimes those with the most wisdom or common sense may not have a college degree or letters after their name. Some of these individuals never set foot in a college classroom. Some of them don’t even like to read, yet they understand people.

When a crisis comes up many of these individuals refuse to panic and they can generally solve the problem by taking a step back and trying to look at the big picture. These men and women are not stupid; on the contrary they can sometimes think circles around somebody well-versed in the study of textbooks.

Believe it or not the skill of common sense is as much an asset in building a business online as any marketing course known to man. Sometimes wisdom without understanding (common sense) can lead to problems.

A friend of mine tells the story of a young man with whom he worked many years ago at a roadside fried chicken stand. The small restaurant was busy, but my friend noticed a curious behavior in a young man working the kitchen. This young man had grabbed a pen and began scribbling and mumbling to himself. The orders were backing up and folks were asking why it was taking so long. My friend finally confronted the kitchen worker who was, academically, at the top of his class. The young man stopped his scribblings and looked dumbfounded and replied, “I was just trying to find the algebraic equation for how many salt packets I should put into each bag.”

The young man was very smart, but he lacked the crucial element of common sense. My friend grabbed a few packets and responded, “I think this is a good answer.” He threw the salt packets into the bags and began delivering the orders.

That story may sound humorous and even mildly pathetic, but sometimes knowledge without common sense can lead to indecision. The young man in the story wanted to do the right thing, but he let a difficulty stand in the way of business.

Online business presents an opportunity for virtually anyone to develop a company. Those who are gifted with great intellect can find a home online, but successful ecommerce is not limited to intellectuals alone.

If you have a problem with certain aspects of marketing or search engine optimization (SEO) you can find freelance help to figure out the best route to take. If you don’t feel comfortable producing original content for your site you can use a free article directory or use a freelance writer. You can also use self-guided web builder software to develop a website.

There are many online tools that can assist you in putting a business website together, you just need to be willing to look and ask for help when needed.

We all know someone either now or in our past that possessed an enormous amount of wisdom or common sense. These individuals tend to leave a lasting impression and can leave some wishing they could give up just a little bit of their knowledge in order to gain some of their wisdom.

Internet and Business Online – The Biff Blasters 17 Motivation

A fourteen year-old boy is fairly desperate for cash. After all he’s got a video game habit that doesn’t come cheap and mom and dad aren’t willing to pay for every new game he wants.

Suddenly it occurs to the young man that there beats within his chest the heart of an entrepreneur. What he lacks in skills he makes up for in determination. He can mow and chances are pretty good his dad will let him use the family mower. It’s a start and his motivation is cash.

He uses the family printer to craft a poster that markets his fledgling capabilities and then includes strips with phone number information for potential clients. He likes to call them mini business cards.

He waits by the phone waiting for the call that will mean a few dollars closer to Biff Blasters 17 – The Prequel. One day and two pass and still no calls. The young man is desperate. He decides to embrace the idea of calling family, friends and neighbors to see if they have any work that needs to be done.

As it turns out there is a vacant lot three blocks away that needs to be cleaned up. The young man agrees without seeing it. The job is much larger than he expected and he wants to quit. Dad presses his son to deliver on his promise and eventually the work gets done.

He didn’t earn as much as he thought it was worth, but suddenly the phone begins to ring and he finds himself with several odd jobs and the perfect opportunity to gain increasing experience. His perseverance paid off.

Why do we lose the ability to take our marketing message to those we know first? Why do we hesitate in doing everything we can to find that first big client that can help open other doors? Why do we treat ecommerce as an established buffet line that requires none of the tenacity of our fourteen year-old boy?

The growth of business online requires that those who wish to develop a company make it their top priority to ensure the enterprise has every opportunity to do something more than look like a homemade poster with mini business cards attached.

You may not need the money for video games, but you do have a motivation behind a successful online business. It could be to seek a transition from a traditional job to a home-based business. It could be that you are seeking a way to supplement existing income. It might even be that you have a specific purchase in mind that the extra money will be used for.

The truth is it’s a very rare occasion when someone develops a business with the motivation of failure, yet there are occasions when because of poor planning or little understanding of marketing a good business idea fades into oblivion because the owner did not understand how important their role was in doing everything they could to get the idea to market.

Start with friends, family and neighbors then work at tackling the world with your message. You can do it, but it involves more than watching from the sidelines.

Internet and Business Online – The Shifty Pride Factor

There are practical and even motivational reasons to market when you are seeking to establish a business online.

In this article let’s take a look at some of the motivational reasons.

First of all, let’s break down a very specific wall that is generally erected when someone who is not comfortable with marketing objects to the idea that they need to promote a business.

That wall is in many ways a reverse sense of pride. A wall is erected because they believe that if they show enthusiasm for what they are doing it will draw undue attention to themselves.

I can hear you asking yourself how being humble is a sign of pride.

The quick answer is that some people who do not want to market their business take ‘pride’ in the fact that they are humble. That may sound odd, but humility in this case can actually be a source of pride.

When you get married do you want others to know about it or do you self-consciously hide your ring finger? You let others know and you show the rock.

When a child is born into your family do you want to tell others about the birth or is it something to be quiet about? You tell others with happiness, photos and a diaper bag.

When you buy the car of your dreams do you hide it in the garage or do you want others to notice? Well, I suppose that depends on the person, but many are more than happy to pass along every detail of their new finely tuned road instrument to anyone with ears.

When you get tickets to your favorite sports events do you want your neighbor to know? Sure you do and you wave the foam number one hand while wearing a jersey when you pass along the good news over the backyard fence.

The truth is we love to tell other people about the things we are most proud of. Grandparents love to show pictures of their grandchildren, some moms love to share their recipes or crafting skills, some guys love to show off their garage and the tools found within.

Why should marketing a business online be any different? Aren’t you proud of your new business? Don’t you want others to know about the wonderful items you have for sale?

Of course you do, and that’s where marketing comes in.

Every few minutes while watching television we get to view marketing statements made by companies that believe in their business and are willing to spend thousands of dollars to share their excitement with you. Every time you open a newspaper you will find businesses that utilize advertising to market their business. They are proud of the hard work it took to get that business going and they know they’ve been able to help other people.

You’ve worked hard on your online business and you have every right to be proud of it. When you almost insist on keeping it hidden the perception by any potential customers who take the time to notice is that you do not really believe in your own business, which may be an unfair perception. Then again, perception often becomes reality.

Maybe it’s time to demonstrate your pride or enthusiasm for your company through online marketing.